Writing A Press Release That Won’t Turn Off The Media

Press releases aren’t just good for promoting big events in your business, they can be successfully used to promote your products too! And when you get picked up in a publication, you’ll be pleasantly surprised at the the power of the press to bump up your sales. But when writing a press release, you have [...]

The Power of The Press

Last weekend a small daily newspaper in southern Florida ran an article on a partner of ours with whom we produced a DVD. Check it out at The Villages Daily Sun. I don’t know how long it will be online. He was there on a speaking engagement and, being a smart marketer, made an appointment [...]