Is It Better To Give Than To Receive? The Power Of A Give Away

You know the old adage, it is better to give than to receive. We’ve discovered first hand that in marketing our videos and products that answer is YES! You not only FEEL good when giving something of value, such as a free product, helpful advice or links to important resources, but you also REAP a [...]

Marketing + Good Product Line = One Tired Entrepreneur

We are at the tail end of a seven week marketing campaign that included direct mail and weekly emails promoting holiday specials and new products. And our busiest weeks aren’t even here yet.

What Is The Most Important Step In Selling Your Videos?

I often get questions from skeptical people who ask, “can you really make money producing and selling special interest videos?” This photo of today’s batch of customer orders speaks for itself. We just had a great couple of days of sales. This photo represents orders that came in primarily over the internet while we were [...]

Designing Emails for Mobile Devices – A How-To Guide

By Melinda Baxter (emarketingandcommerce.com) July 31, 2009 Designing email messages for optimal performance on your subscribers’ computers and mobile devices can be challenging. Is it worth the effort? That depends on your subscribers’ viewing preferences and behaviors. First, let’s take a look at the current state of the mobile design environment. Mobile devices are still [...]

Use An EZine To Boost Your Profits

If you aren’t using your email list to get the word out about yourself and your products, you are losing out on a lot of potential business. I am just now catching my breath after a remarkable response to an email offering I sent to one of my store’s email lists last weekend, and it just reconfirms for me that I should be doing this on a frequent, regular basis. The cost was just my time to compose the email, plus a pro-rated expense of my monthly service from Constant Contact, my email broadcasting software.