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Start­ing on July 4, 2009, we became spon­sors for a local radio show, Keep­ing Com­pany With Starr Hall at KVEC 920am. The radio show is all about keep­ing “your com­pany informed about new ways to mar­ket and grow your busi­ness in this wired world, the dos and don’ts of mar­ket­ing, social net­work­ing, cus­tomer ser­vice, best sell­ing authors and spe­cial guests, top tips, resources, and what­ever else I can fit on my one hour show”. Starr Hall is a forward-thinking, ener­getic, and imag­i­na­tive pub­li­cist with a tire­less ded­i­ca­tion to her clients. She has been a client of ours for over six years and we’ve expe­ri­enced first hand her pas­sion, drive and deter­mi­na­tion in brand­ing and pro­mot­ing her­self. There is much to learn from Starr.

Starr under­stands the impor­tance and power of using video in your busi­ness and we are hon­ored that she invited us to get this mes­sage out to her audi­ence which is 10,000 and grow­ing. She plans on syn­di­cat­ing this show and tak­ing it international.

The show airs every Sat­ur­day from Noon to 1pm and can be lis­tened to via the web­site KVEC 920am”.

Here are the pod­casts of past shows.

Intro­duc­tions & Why Video In Your Busi­ness So Impor­tant Today 7–4-09 (Rick & Kim Only Excerpt)

Intro­duc­tions & Why Video In Your Busi­ness So Impor­tant Today 7–4-09 (Entire Radio Program)

The Myr­iad Of Video Sites To Use & Why Use Them 7–11-09 (Rick And Kim Excerpt)

The Myr­iad Of Video Sites To Use & Why Use Them 7–11-09 (Entire Radio Program)

Using YouTube And Other Sites To Drive Traf­fic To Your Site Con­tin­ued 7–18-09 (Rick And Kim Excerpts)

Using YouTube And Other Sites To Drive Traf­fic To Your Site Con­tin­ued 7–18-09 (Entire Radio Program)

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We’re on again this Sat­ur­day! If you were tun­ing in last week to and didn’t hear us on Keep­ing Com­pany With Starr Hall at KVEC 920am, (a great pro­gram by the way, Starr cov­ered ways to teach your chil­dren entre­pre­neur­ial skills) you weren’t imag­in­ing things. Due to a sched­ule con­flict, we weren’t able to be on that show but never fear — Starr is giv­ing us dou­ble time this Sat­ur­day and we have a lot of good stuff planned to discuss!

We are going to delve deeper into how you set up your YouTube (and sim­i­lar sites) account and what you MUST include to effec­tively use these sites in your SEO efforts. For those new to this inter­net mar­ket­ing jar­gon, SEO is short for Search Engine Opti­miza­tion which is the process of improv­ing the vol­ume or qual­ity of traf­fic to your web site from search engines via “nat­ural” (“organic” or “algo­rith­mic”) search results. In other words, not paid traf­fic that comes through AdWords or ban­ner ads.

Why do we feel YouTube, and other sites like it, is so great? We’ve seen it work very well for our busi­ness. For exam­ple, if you do a Google search and type in “car detail­ing dvd”, our web­site sell­ing our car detail­ing DVD doesn’t come up in the organic search on the first page. BUT our YouTube movie on car detail­ing shows up in the top 3 selec­tions — along with a lit­tle image. Go to Google right now and try it, you’ll see I’m not pulling your leg. For peo­ple who click in and view it, they are then directed on how to get to our web­site. So need­less to say, we get many vis­i­tors, and sales, from YouTube.

So for those tun­ing into the show via the web on Sat­ur­day, August 1, we are on Noon to 1pm (PST) on KVEC 920am. The link to lis­ten live is http://920kvec.com/pages/1375370.php?.

We’re still work­ing on get­ting the audio pod­casts to our pre­vi­ous shows on our site and will let you know when they are avail­able. By lis­ten­ing, not only would you get some great video infor­ma­tion from us, Starr also cov­ers a vari­ety of top­ics to help you with your busi­ness! From com­puter in and outs thanks to Dean at Com­puter Techs to mar­ket­ing, brand­ing and social media, you will come away with great, up-to-date infor­ma­tion and advice. She has some incred­i­ble guests on; in an upcom­ing show, John Assaraf (one of the con­trib­u­tors to the book The Secret) will be on. She also encour­ages lis­ten­ers ques­tions and we hope to get a good dis­cus­sion going this week on using video in your business.

Thanks for lis­ten­ing! The show is from Noon to 1pm(PST) this Sat­ur­day, August 1 on KVEC 920am — http://920kvec.com/pages/1375370.php? to lis­ten live on the internet.

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