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Are you post­ing and or host­ing your busi­ness video clips on YouTube or any other pop­u­lar video host­ing site? You should! When asked, many of our cus­tomers say they found us through YouTube. But there are tricks to using YouTube suc­cess­fully and our friend Doc Yankee’s lit­tle Mojo Video is a must-watch. Here it is from his site — docsmarketingmojo.com.

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I often get ques­tions from skep­ti­cal peo­ple who ask, “can you really make money pro­duc­ing and sell­ing spe­cial inter­est videos?” This photo of today’s batch of cus­tomer orders speaks for itself.

We just had a great cou­ple of days of sales. This photo rep­re­sents orders that came in pri­mar­ily over the inter­net while we were work­ing, eat­ing, sleep­ing, going out over the week­end and gen­er­ally doing what we felt like. For us, this is the start of the Christ­mas buy­ing sea­son and it is only the mid­dle of Octo­ber, so we are excited.

What caused this burst of sales?

One word — Mar­ket­ing! We just did an email blitz to our cus­tomer list, fol­lowed a mail­ing of a brochure and sales let­ter. The point to take away from that is that we did a two-prong approach; email and good old fash­ioned USPS mail. We also mailed a press release to over 150 newspapers.

I got my mar­ket­ing expe­ri­ence in direct mail mar­ket­ing, start­ing over 30 years ago, and I can­not overem­pha­size that direct mail still works when done prop­erly, and it works well. I love the inter­net but I advise you not to get so enam­ored with the web that you neglect other avenues to mar­ket your goods. There are many ways to mar­ket your prod­uct and most busi­nesses only use 2 or 3 of the ones at their dis­posal. If you expand your mar­ket­ing efforts, you expand your poten­tial to make sales. Yes, there is a higher cost to direct mail, but the way we cal­cu­lated it, we only need a 2–3% response rate to have this mail­ing be profitable.

For heaven’s sake, don’t just build a web­site and expect peo­ple to find you. That say­ing “If you build it, they will come” is absolutely not true and can be dan­ger­ous to your finan­cial health. You have to mar­ket and mar­ket well. If you don’t know how, then find some­one who does. If you haven’t done so already, sign up for access to our How To Sell Your Videos Secrets by click­ing on the link to the right of this post. There is some good mar­ket­ing advice in there for any busi­ness owner.