So you think you have a great idea that is sure to be a money maker? I hope you do. But, after producing scores of videos myself, I’ve learned that my “gut feeling” can be nothing more than indigestion. In other words, I do some homework before jumping into a new project just because I think it will sell.
First off, you really have to be specific about what your project idea is. The more specific it is, the easier it will be to do pre-production market research and do post-production marketing to sell it.
After being in this business for a long time, one thing I am aware of is that if I’m truly interested in the subject matter, I’ll pour more energy into it at every phase. It is increasingly important to me to feel that what I’m doing is important, so choosing topics I care about is a priority.
There are a lot of research tools available to help you estimate the size of a potential market and if they might buy your type of product. We’ll cover that in a future post, very soon.
